Reaching customers with immediacy gets more difficult every day. Attention spans have become shorter and companies have to wade through a pile of competing signals to get customers’ attention. Some companies have found that video can cut through the white noise and create a more immediate signal that customers can grab on to.
Video is effective because only 7% of all communication is verbal; 93% is conveyed through inflection, body language and tone. In 2014, Cisco found that 64% of all Internet traffic came from some form of video and projected it to increase to be 80% by 2019.
With these kinds of numbers, experimenting in video for product demos, customer service and other enterprise uses makes sense — Read the rest of this article on TechTarget.com