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How Predictive Marketing Analytics is Revolutionizing Your Department

The goal of marketing is to capture attention and convey a message. But doing so has become increasingly difficult given the flood of data available in the market and the volume of stimuli we encounter daily.

Companies are constantly vying for the focus of new constituents. Millions of dollars are spent every year — or, in some cases, every minute — to achieve this goal. This is why viral marketing is such a boon for marketers.

Being “viral” is defined as circulating quickly from person to person via the Web. This is much different from having a high number of impressions or visibility — Read the rest of this article on TechTarget.com

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