Many companies falter in buying CRM software because they don’t consider the decision in the context of their business needs and existing technology, advises an expert.
As you begin to research and buy customer relationship management software, consider that your company’s particular attributes and situation are as crucial here as they are in other business decisions. You need to think about your organization’s existing technology portfolio, staff and skill sets, as well as your business objectives, before you begin.
That’s because purchasing new technology requires you to consider your existing environment. — Read the rest of this article on TechTarget.com