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My Work

I do freelance writing for third party websites. I’ll post my articles here in case you’d like to read more.

Why multichannel analytics is in your company’s future

Increasingly, companies need to merge data generated from multiple channels. But they are struggling with how to start with reliable data first. Omnichannel customer service enables companies to interact with and serve customers seamlessly regardless of the channel they choose — whether that’s on a company’s website, in email, by SMS text live chat or on social media. But data silos and operational hurdles have kept data and processes separate, which has stood in the way of solid omnichannel service. Getting accurate data has been …

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Why Killing Customer Data Silos Can Win You Customers

Your company wants customers. And customers? They want a great experience. That means getting what they want when they want it. Here’s one secret about how you learn to do that: Have your sales, marketing and service departments tear down the walls between customer data silos. Company departments have individual needs for customer data. The sales department might track open leads and compare them to closed sales. The marketing department might track campaign visibility and click-through rates. The service department might track call volume and …

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Marketing Automation Platform Needs Integration – Not Features

Given its industry and corporate strategy, the company I work for has six unique sales channels, each operating with its own products and services. This mandates a personalized marketing style and can create a headache when identifying where to allocate precious resources. The struggle is prioritizing our marketing efforts to help each channel. Do we allocate heavy resources into a channel that has doubled in growth every year, or a more established channel that generates a substantial amount of the company’s revenue? This has forced …

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How Predictive Marketing Analytics is Revolutionizing Your Department

The goal of marketing is to capture attention and convey a message. But doing so has become increasingly difficult given the flood of data available in the market and the volume of stimuli we encounter daily. Companies are constantly vying for the focus of new constituents. Millions of dollars are spent every year — or, in some cases, every minute — to achieve this goal. This is why viral marketing is such a boon for marketers. Being “viral” is defined as circulating quickly from person …

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Wearable Technologies Still Need to Hit Their Enterprise Stride

Wearable technology is a $7 billion industry with predictions to more than double by 2019. The primary source of this market growth will be from Millennials (who are between the ages of 15 and 35). This generational group is quickly adopting wearables and the wearable technology market is migrating from fad to developing trend as competition and application continue to develop. Wearable technology includes many forms of technology that a user can attach to his body, including eyewear, wristbands or even microchips that track a …

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