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This is for my TechTarget series. If you’d like my professional bio, go here: http://www.techtarget.com/contributor/Matt-James

Why Killing Customer Data Silos Can Win You Customers

Your company wants customers. And customers? They want a great experience. That means getting what they want when they want it. Here’s one secret about how you learn to do that: Have your sales, marketing and service departments tear down the walls between customer data silos. Company departments have individual needs for customer data. The sales department might track open leads and compare them to closed sales. The marketing department might track campaign visibility and click-through rates. The service department might track call volume and …

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Marketing Automation Platform Needs Integration – Not Features

Given its industry and corporate strategy, the company I work for has six unique sales channels, each operating with its own products and services. This mandates a personalized marketing style and can create a headache when identifying where to allocate precious resources. The struggle is prioritizing our marketing efforts to help each channel. Do we allocate heavy resources into a channel that has doubled in growth every year, or a more established channel that generates a substantial amount of the company’s revenue? This has forced …

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How Predictive Marketing Analytics is Revolutionizing Your Department

The goal of marketing is to capture attention and convey a message. But doing so has become increasingly difficult given the flood of data available in the market and the volume of stimuli we encounter daily. Companies are constantly vying for the focus of new constituents. Millions of dollars are spent every year — or, in some cases, every minute — to achieve this goal. This is why viral marketing is such a boon for marketers. Being “viral” is defined as circulating quickly from person …

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Wearable Technologies Still Need to Hit Their Enterprise Stride

Wearable technology is a $7 billion industry with predictions to more than double by 2019. The primary source of this market growth will be from Millennials (who are between the ages of 15 and 35). This generational group is quickly adopting wearables and the wearable technology market is migrating from fad to developing trend as competition and application continue to develop. Wearable technology includes many forms of technology that a user can attach to his body, including eyewear, wristbands or even microchips that track a …

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Mobile Location-Based Services Require Customer Trust

Today, customers have far more control in their interactions with companies — whether that’s in the course of purchasing products, getting deals or for some other reason. Many factors have contributed to the shift, but one thing is clear: The voice of the customer has become paramount, and customers are driving the bus on purchasing. And, as customers increasingly operate with the proliferation of communication channels –from social media to mobile devices to the company’s website to traditional phone calls — companies have had to …

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