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TechTarget

This is for my TechTarget series. If you’d like my professional bio, go here: http://www.techtarget.com/contributor/Matt-James

Developing a Social Media Presence Starts with the Right Platform

Companies want to be where their customers are. Today, that means companies need to develop a digital presence. Whether it means using a company website to offer customers help or investing in new technology that opens communication channels such as live chat or video chat, companies have to view their customer service offerings as starting online. With customer service becoming digital, companies must be ready to interact with customers on social media. Customers can express affinity or disdain for brands on these networks, and it’s …

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Create a Social Media Engagement Strategy to Drive Connection

Over the past decade, social networking has emerged as a way to connect with constituencies. Ten years ago, the most popular social media platforms were MySpace and Facebook. Now, credible options include Twitter, YouTube, LinkedIn, Instagram, Pinterest and Tumblr among others. This boom is partially because of a shift in users’ mentality. Ten years ago, social networks were a novelty. Now, they are ubiquitous and a key part of how we communicate. Regardless of how large a business is, a social presence has become virtually …

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Enterprise Video Metrics a Must to Measure Success

Reaching customers with immediacy gets more difficult every day. Attention spans have become shorter and companies have to wade through a pile of competing signals to get customers’ attention. Some companies have found that video can cut through the white noise and create a more immediate signal that customers can grab on to. Video is effective because only 7% of all communication is verbal; 93% is conveyed through inflection, body language and tone. In 2014, Cisco found that 64% of all Internet traffic came from …

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